Privacy Notice

In compliance with the Federal Law Protecting Personal Data in the Possession of Third Parties and its Regulations (henceforth “the Law”) be it understood that Agro González S.P.R. de R.L. y Avoselect SA de CV protects your personal data to avoid any damage, loss, destruction, theft, misplacement or alteration, along with any unauthorized use of said personal data; and thus places at your disposal the present Privacy Notice, showing the company’s practices for obtaining, using, storing, and generally managing personal data.

I. Responsible Party for Handling Personal Data.

Agro González S.P.R. de R.L. Avoselect SA de CV (henceforth “Responsible Party”), whose address is at Km. 3.5, left-hand side, Cd. Guzman-Zapotiltic Highway, postal code 49000 in Ciudad Guzman, Jalisco.

II. Personal Data that may be collected.

Personal Data that you freely and voluntarily provide us may include but is not limited to the following:

  • Identification data, such as: name, home address, place and date of birth, marital status, occupation, education, CURP (population registry number), telephone number, landline or mobile, fax, e-mail.
  • Occupational data, such as: job title, workplace address, e-mail, telephone number, landline or mobile and fax.
  • Billing data, such as: entity to be charged, fiscal address, RFC (taxation registry number).
  • Financial data, such as: bank account information, payment policies, contact data by department, accounts payable and receivable.
  • Business data, such as: addresses for company operations, manufacturing plants and sales offices, product requirements and specifications, prices for products and services, sales department contact information.
  • The Responsible Party may collect your Personal Data in the following ways: when you provide us with them directly, when we obtain information via other lawful sources such as telephone directories, references by other companies or persons, and public databses of any public or private agency, among others.


    Social networks (such as Facebook® and Twitter®, among others) constitute a platform for communication and interaction between various users’ digital platforms, are separate from the COMPANY and thus do not fall under its responsibility.

    The information you provide to social networks in which the Responsible Party participates as a user, neither constitutes nor forms any part of the Personal Data subject to protection by this Privacy Notice, being the responsibility of the company offering that platform and those publishing therein.

    In the collection and handling of Personal Data you provide us, we comply with all principles by Law; legality, quality, consent, information, intent, loyalty, proportionality and responsibility.

    The veracity of information provided remains your responsibility, and thus the Responsible Party will at no time vouch for its authenticity.

    III. Objectives for the Handling of Personal Data.

    In collecting your Personal Data the Responsible Party will not disseminate or sell it, so it will only be used in the following instances:

  • Collection of receivables, billing, payments and transactions with the purpose of making economic charges.
  • Evaluating the quality of our products and services.
  • Formalizing our relationship with you via contracts or other documents.
  • Making known the COMPANY’s commercial information, particularly that regarding promotions, new product information, changes to our products, undertaking internal studies of consumer habits, or any other promotion or question related to products or services forming part of the Responsible Party’s business concept.
  • Delivering products and meeting obligations derived from our business relationship with you.
  • Entering you in our systems as a provider or client, whether prospective or permanent.
  • Your Personal Data will be kept under the strictest confidentiality and may not be used for purposes other than those mentioned above, unless there exists a change to the present Privacy Notice and express approval is obtained for said change.

    Once Personal Data handling has been complied with, they will be blocked with the sole purpose of determining possible responsibilities as to their handling, until the prescribed legal or contractual term ends. During said period personal data will not be handled and at the closing date will proceed to be cancelled from the corresponding database.

    IV. Transfer of Personal Data.

    The Responsible Party will neither share nor transfer Personal Data without the prior consent of the data’s owner. Any transfer of Personal Data the Responsible Party makes, will be solely according to those purposes permitted by law.

    V. Security Measures/Access limitations.

    The Responsible Party has adopted the technical, administrative and physical measures necessary and sufficient for protecting your Personal Data from damage, loss, alteration, destruction or unauthorized use, access or handling.

    Personal Data are safeguarded in databases and computer equipment with the necessary security for preventing information leaks. Physical and digital access controls, environmental controls, anti-intruder protection systems (IPS, Firewall), antivirus protection tools and filtered websites are among the tools used to maintain the safety of data in the Responsible Party’s information systems.

    The tools for information security mentioned in the above paragraph will be supported by an internal information safety policy which explains to the Responsible Party’s employees security considerations to be taken into account when utilizing the information system, and this policy is constantly reinforced.

    Still, it is clear that no transmission of data via internet is completely secure, and thus the Responsible Party may not guarantee that Personal Data handling will be free from all damage, loss, alteration, destruction, or unauthorized use, access or handling.

    Only authorized personnel who have completed and observed requirements corresponding to confidentiality, may participate in handling your personal data.

    Thus be advised of the options you have for requesting that the use and dissemination of your Personal Data be limited, according to this Privacy Notice:

    a) Sent in writing to the head of the Personal Data Handling department (at the address shown in Article I, above); or via e-mail to the address

    b) Via telephone to the Personal Data Handling department head, at this number: 341 4135233

    VI. Rights of the owner of Personal Data.

    As the Personal Data owner, you may exercise your rights of Access, Rectification, Cancellation and Opposition (“ARCO” rights) before the head of the Personal Data Protection department. You may also at any time revoke the consent you have granted, necessary for handling your Personal Data, or limit the use or dissemination of same.

    The request to exercise ARCO rights shall contain and have attached the information and documents set out by Law which include but are not limited to the following:

  • The name and address of the owner or other means of replying to the application.
  • Documents to certify owner’s identity or legal representation, as the case may be.
  • Clear and precise description of the Personal Data for which exercise of any of the ARCO rights is sought.
  • Any other element or document to facilitate localization of Personal Data as well as any other document required by legislation current at the time of presenting the application.
  • In case you do not wish to receive e-mails with updates on the Responsible Party’s products and/or services, nor reminders regarding compliance with certain obligations applying to you by virtue of your business activity, you may send a request to the Personal Data Handling department as designated by the Responsible Party.

    The Responsible Party will not be obliged to cancel your Personal Data when one of the following conditions, among others, exists as established by Law:

  • as they refer to parties to a private, social or administrative contract and are necessary for its conduct and compliance;
  • if they must be handled by legal provisions;
  • if impeding judicial or administrative updates bound to fiscal obligations, the investigation and prosecution of crimes or updating administrative sanctions;
  • if necessary to protect the owner’s judicially supervised interests;
  • if necessary for carrying out an action in the public interest.
  • VII. Revocation

    The owner of the Personal Data may revoke consent for handling that Personal Data at any time, and shall, for such purposes, send a request in writing to the Personal Data department head, either by messenger to the business location, or to the e-mail address appearing in the present Privacy Notice.

    We will have a maximum of 20 working days in which to inform you of the status of same, and where appropriate will take action within fifteen days following the date on which we sent our reply to the e-mail you provided us for such communications.

    VIII. Modifications to the Privacy Notice

    The Responsible Party reserves the right to modify or update the present privacy notice at any time, in order to address legislative or internal policy developments, or new requirements for issuing or offering our services. These modifications will be available to the public and we will send them in due course to the most recent e-mail address you have provided.

    We will not be responsible for any failure to receive the notification of changes to the Privacy Notice if there exists any problem with your e-mail account or transmission of data via internet.

    Agro González S.P.R. de R.L. Avoselect SA de CVh5>

    Date of last update to this Privacy Notice, 25 de Mayo de 2018